To maintain the beauty of handmade rugs, we recommend the following care:
There is a unique hardiness to Turkish wool due to the high altitude and climate of the region where the sheep graze. Their wool is long in staple and contains an unusually high amount of lanolin, a natural stain and soil repellent. The wool is inherently strong, elastic, and resilient, all of which contribute to its longevity.
Hemp is a naturally growing flora that thrives in some of the toughest conditions on Earth. It has therefore evolved an outstanding resistance to all manner of contaminants. Historically used for ships rigging and clothing, it is highly resilient to rot. However, do note that the plush Turkish-woven cotton backing does not hold such properties and so if rugs do get wet, they showed be dried naturally and not left in damp environments for extended periods.
We advise against the application stain-retardants or waterproofing agents on rugs and cushion covers. It is normally not required because wool and hemp carpets are naturally stain-resistant.
Take care of your rug and it will give you many years of enjoyment and perhaps become an invaluable heirloom for future generations!